Warner Bros Convergence

How has Warner Bros converged to increase revenue?

Warner Bros are primarily a film studio based in Los Angeles, California. They make a variety of films across many genres. But as TV rose in popularity, WB knew it was time to expand into this new industry. For a brief period, WB switched their focus to TV, instead of cinema. Before eventually expanding fully into both. Famous TV iterations include the Looney Tunes and 77 Sunset Strip. A way in which Warner Bros converged these medias was through actors, using certain people in cinema and TV productions. This helped the search for cast members more efficient, and allowed productions to go ahead quicker, and in the long run probably increased the amount of released products, bringing in revenue.

Warner Bros Records is another big convergence that helps Warner Bros create more money. Firstly, they can make their own music for their productions, so do not have to pay any other companies, sort of making Warner Bros more self sufficient. Furthermore they can sell the music as standalone tracks or albums featuring music from their film and TV products.


What other products has Warner Bros offered?

Warner Bros also create alot of merchandise, such as action figures and other toys, all based on their own licenses and productions. This obviously generates more money, and at the same time, awareness for their products. The selling of DVDs and Blu-Rays also helps.

Other things worthy of note...

Because of their size and wealth, another thing that Warner Bros studios can do is buy smaller companies in a big eats small buisness world. This allows them to expand into more sorts of media, and expand their business empire. For example the purchase of Rocksteady Gaming.